(The Federalist) — “Ads that perpetuate gender stereotypes will be banned in UK, but not in the good ol’ USA!” reads a recent headline at the Web site Jezebel. Yay to the good ol’ USA for continuing to value the fundamental right of free expression, you might say. Or maybe not.
Why would a feminist — or anyone, for that matter — celebrate the idea of empowering bureaucrats to decide how we talk about “gender stereotypes”? Because these days, foundational values mean increasingly little to those who believe hearing something disagreeable is the worst thing that could happen to them.
Sometimes you need a censor, this Jezebel writer points out, because nefarious conglomerates like “Big Yogurt” have been “targeting women for decades.” She, and the British, apparently, don’t believe that women have the capacity to make consumer choices or the inner strength to ignore ads peddling probiotic yogurts.
This is why the “Committee of Advertising Practice” (and boy, it takes a lot of willpower not to use the cliché “Orwellian” to describe a group that hits it on the nose with this kind of ferocity) is such a smart idea. They will ban, among others, commercials in which family members “create a mess, while a woman has sole responsibility for cleaning it up,” ones that suggest “an activity is inappropriate for a girl because it is stereotypically associated with boys, or vice versa,” and ones in which a man “tries and fails to perform simple parental or household tasks.”
