(STUDYFINDS) — DUNDEE, Scotland — Ladies looking to move up into a top-level position within their companies may want to give their cosmetic routine a makeover. A new study finds that women who wear too much makeup are viewed as less qualified to hold a position of leadership.
Researchers from Abertay University recruited 168 adults (48 men, 120 women) and had them view computer-altered images of two women. The women were shown with various degrees of makeup applied, from completely natural to done up for a “social night out” on the town.
Two images appeared side by side in the experiment and participants were asked to rate which woman per set appeared to be the better leader. The researchers found that participants, both men and women, frequently chose the women with less makeup on as the stronger choice.
