(HOLLYWOOD REPORTER) -- Lucasfilm and Disney are facing a moment of reckoning.
Over Memorial Day weekend, they were jolted when Solo: A Star Wars Story battled hard to hit $103 million domestically and bombed overseas with $65 million. The film badly trailed the launch of fellow standalone pic Rogue One: A Star Wars Story, which debuted to $155 million domestically in 2016 on its way to topping $1.056 billion globally. At its current rate, Solo may not gross much more than $400 million in all after costing at least $250 million to produce before marketing.
Solo's initial performance marks a rare loss for Disney. Moreover, it is forcing the studio to re-examine its strategy for the iconic Star Wars franchise, which Disney took over when it bought Lucasfilm for more than $4 billion in 2012. Most box-office analysts say the main problem is the fact that Solo debuted just five months after Star Wars: The Last Jedi hit the big screen, resulting in a clear-cut case of audience fatigue with the Star Wars extended universe.
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