(STUDY FINDS) -- SAN FRANCISCO — Self-control is a virtue, but a new study finds that we actually have less ability to control our own thoughts, and consequently our actions, than we might believe.
Researchers from San Francisco State University say information can creep into our subconscious and potentially change the course of our thoughts, decisions, and actions — whether we try to keep it our or not.
To test the strength of the subconscious, the study’s authors recruited 35 students from the university to take part in two experiments. In the first, students were shown a group of objects and explicitly told beforehand to not count them. Nonetheless, 90 percent of the participants wound up counting them involuntarily.
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