(STUDYFINDS) -- LANCASTER, England — Animal activists often exhibit gruesome images of abuse and mistreatment that livestock face before heading to the slaughterhouse. But if they want more people to go vegan, they may be better off simply using a slideshow of adorable animals instead. That’s because a new study finds that people who view images of baby animals have a reduced appetite for meat afterwards.
Researchers from Lancaster University say that while both men and women were less likely to eat a burger after seeing the cute photos, the effect was far more profound for women.
Of course, animal rights activist groups, who have been trying to put people off meat-eating for decades, have been using these images in their advertising and awareness campaigns in addition to the more frightening ones, but their effectiveness hasn’t been measured.
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