WASHINGTON – A WND survey of how search engine referrals steer traffic to political activist groups shows a significant bias to the far left, with pro-abortion organizations getting the biggest advantage over their pro-life rivals.
Planned Parenthood gets an astonishing 74.7 percent of its traffic from search engines, including 51 percent direct from Google, contrasting with Operation Rescue’s 5.6 percent overall – dead last in the survey of 24 activist groups split evenly between left and right.
Only two right-leaning groups made the top 10 list – the NRA, at No. 3, and Young Americans for Liberty, at No. 10. The NRA was sandwiched between the International Workers of the World, a hard-left union that came in second to Planned Parenthood, and the Communist Party USA, No. 4 on the list.
Overall, eight of 10 of the top search recipients in terms of their overall traffic were left-leaning. Nine of the 10 bottom at the bottom of the list were right-leaning.
Statistics used were provided by Alexa.com, an Amazon company that tracks website traffic.
It’s worth noting that one of Google’s content partners, the ultra-leftist Southern Poverty Law Center, benefits immensely from search referrals – with 37.2 percent of overall traffic coming from search engines and 37.7 percent from Google directly.
The survey was conducted Sept. 23-25. The data collected on each group include two percentages – the first, the percentage of the site’s overall traffic coming from all search engines and the second, the percentage of traffic each site gets directly from Google as an immediate, direct upstream referral.
“Once again, the raw data shows Google, which commands between 84 percent and 90 percent of all search requests, simply cannot overcome its own, well-documented left-wing bias in the creation of its own politically skewed algorithms,” said Joseph Farah, founder of WND.com, the pioneering first independent, alternative online news service, some 21 years ago.
President Trump and members of Congress have expressed concerns about Google’s virtual monopoly on search and how its bias could affect elections and the nation’s political and cultural climate. Google is legally bound under the Communication Decency Act to remain neutral in the way it conducts its business – enjoying, as a result, exemptions from the kind of lawsuits publishers face.