(VARIETY) — On Oct. 14, CBS’s “60 Minutes” aired an interview with President Donald Trump — rare for its status as having appeared outside of Fox News or conservative media. Appearing the same weekend as First Lady Melania Trump’s appearance on “20/20,” this would seem to represent a new level of media blitzing on the part of an administration that’s already seen its head get plenty of free promotion during rallies broadcast on cable news. And, like Melania Trump’s utterly-on-message, relentlessly forward-moving TV interview, the President’s interview had effectively the same impact as a rally; it allowed him to bulldoze his chief enemy, the media, while airing his own points at ceaseless length. The lesson the media has evidently not learned yet is not to be sitting right there when he does it.
Lesley Stahl’s interview with Trump was an undeniable get; he’d been scarce on mainstream media since around the time he appeared on tape with NBC’s Lester Holt and indicated he’d fired former FBI Director James Comey in part due to the Russia investigation. But the interview seemed governed by two motives, both of which played into the hands of a media-savvy President whose refusal to play by typical rules of engagement has been at the center of his rise.
