(Times of Israel) Israel welcomed some four million tourists over the course of 2018, breaking a new record, the Tourism Ministry reported this week.
This year saw an increase in tourist arrivals of 13 percent compared to 2017, and 38% compared to 2016, while tourism revenue exceeded NIS 24 billion ($6.3 billion), according to the ministry.
The ministry said the increase is due in part to a NIS 350 million ($93 million) marketing campaign promoting Israel as a travel destination around the world, including, in the US, Germany, Russia, Italy, England, China, Ukraine, Brazil, and the Philippines. The investment yielded an average increase of 13% in the number of tourists from those countries, said the ministry.
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