(ZeroHedge) If you have been on social media recently, you’ve likely been subjected to the “10 year challenge”, a growing trend of people posting photos of themselves from 10 years ago and comparing themselves to current photos. Like most social media “challenges”, it isn’t much of a “challenge” at all, but rather an excuse for insecure social media users to post more Snapchat and Instagram-filtered photos of themselves in hopes of proving to the world that their life has deep meaning beyond, well, being constantly on Facebook, SnapChat or Instagram.

But one author and expert in the field had a different take: she raised an interesting conspiratorial view that stemmed from a semi sarcastic tweet she put out on January 12. Speaker, entrepreneur and author Kate O’Neill wrote the

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