(WESTERN JOURNAL) – The story behind making the video is interesting. I made the ad completely alone. The voice in the video is mine and the editing is my own.
I was told by most people around me and in my company that making this video was a terrible idea and could not only hurt my brand but me personally as the CEO.
I used my personal funds on the video because I was worried about the backlash.
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The main feedback was, "This will draw attention away from women's issues," "The political climate right now won't support a film like this," "Ask yourself why no other company is doing it," etc.
I considered releasing it anonymously but after some thought, I realized an individual releasing the message wasn't going to have the same impact as a company doing it. I decided to risk it and post the video.