(Spectator) The government of the once great Britain seriously seeks snowflakes for their army. Their recruitment posters are alarming:
Britain’s most recent efforts to recruit millennials uses millennial stereotypes to recruit young people with cringe-inducing posters and video spots.
Lest Americans think they’re better off than our limey friends….
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A recent New York Times article (that Dan Flynn pointed to in his Spectator AM Email this morning) highlighted ongoing efforts by the Army to muster new recruits in America’s big liberal metropolises. As expected, the efforts have proven largely unsuccessful. The Army’s rationale behind the decision to focus efforts on two dozen large liberal cities is that “these are places where a large number of youth who just don’t know what the military is about,” according to the head of Army Recruiting Command, Major General Frank Muth. It is true that these markets are largely untapped, but perhaps for good reason.