(London Telegraph) Japanese school rules that force children to dye their hair black so they fit in with their classmates are facing a growing backlash, fuelled by a viral video campaign and a fast-growing petition.
Some 60 per cent of public schools in Japan require that all pupils submit a document called Natural Hair Certification, which confirms the natural colour and degree of curliness of their hair.
A new survey shows one in 13 schoolchildren had subsequently been “urged” by their school to dye their naturally brown hair black.
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The survey of 1,000 children and teachers accompanies a new campaign masterminded by P&G’s Pantene shampoo brand, which also sells hair dye, to challenge the expectation.