(CNBC) — As concerns mount over the dangers of a rapidly warming planet, upstart food companies are targeting a major climate-damaging food: beef.
Beyond Meat and its privately held rival Impossible Foods have recently grabbed headlines and fast-food deals for their plant-based burgers that imitate the taste of beef.
They’ve also turned the environmental benefits of abstaining from meat into a key marketing tool for their products — drawing some skepticism from environmental researchers who say plant diets are healthier and less carbon emitting than producing processed plant-based products.
