(BBC NEWS) -- There's a sisterhood emerging on Instagram and it's one made up of young women from around the globe who proudly identify as "brown girls" - but who are they and what is it that they want?
"We're told that 'we're too brown' or 'we're not brown enough' but Instagram is now giving us an opportunity to take back our culture and play with it - that's exactly what we are doing", states Sanjana Nagesh, founder of BrownGirlGang.
And with 50,000 followers on her Instagram site hungry for content created by and for brown girls, it's clear this Australian has tapped into a growing market.