(CNBC) -- Disney called off a deal to buy Twitter because the platform was just too problematic, CEO Bob Iger revealed in a New York Times interview.
Disney considered buying the social media company, calling it a “compelling” way to reach consumers. However, the deal never went through and Disney instead purchased a majority stake in sports streaming site BAMTech.
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In Iger’s new memoir, “The Ride of a Lifetime,” Iger explains why he decided against the deal to buy Twitter.