(ZEROHEDGE) – Toy maker Mattel has announced it is launching a new line of "gender neutral" dolls, prompting some critics to accuse the company of trying to socially engineer children.
Kim Culmone, senior vice president of Mattel Fashion Doll Design, said the dolls were being released because "kids don't want their toys dictated by gender norms."
An ad for the new product featured a boy with purple hair and one who was wearing an earring.
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One wonders how successful the new line will be.
"Get woke, go broke" is a common refrain, but the amount of free advertising any company enjoys by pandering to identity politics is usually substantial.
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