In business and in politics, you can never take your customers and voters for granted. Next year, we're going to find out what strides we've made in signing disaffected political free agents to our Republican Party and President Trump re-election team, including historically reliable Democrat voting blocs such as blacks, Hispanics, Jews, Millennials and Generation Zers
Will micro-movements such as Blexit and Jexit make a positive electoral impact? It is not unrealistic that President Trump's campaign may raise over $1 billion for 2020; these are funds that can be used for unprecedented voter outreach in purple districts and big cities located in purple states. I'm confident there are tens of thousands, and potentially hundreds of thousands, of Americans who are disillusioned with the Democratic Party.
The best approach to minority voters is to emphasize not their race, ethnicity, religion, gender or country of origin; but rather, their forgotten status as Americans whose votes the Democrats believe they are entitled to.
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Data show an uphill battle
Why do minorities tend to overwhelmingly vote Democrat? The Occam's razor answer is, Democrats speak minorities' political language superior to Republicans. Republicans brand Democrat policies as wrong and misguided, but Democrats label Republican policies as evil and immoral. Wrong and misguided will always win out over evil and immoral.
Democrats have spent tens of thousands of consecutive days running the municipalities where the majority of blacks, Jews and Hispanics live. By infiltrating the public education infrastructure, the unions and the bureaucracies, minorities – even with an online world of information readily accessible – have known nothing else except Democrat politics. It's local-level Stockholm syndrome.
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The "how?" behind how we attract voters is the heavy lifting. The Republican National Committee and the Trump campaign must simultaneously institute a national and state/local plan of attack. Trump's campaign manager Brad Parscale, and Ronna McDaniel (the RNC chairwoman) appear to know what they're doing. Neither needs to pitch most Republican voters, although they cannot ignore us, either. The greatest brand advocate is the voter/consumer. What the Trump campaign and the RNC need to do is get paid staffers, volunteers, canvassers, etc. the data that says, "These blacks or Hispanics or youth or Jews or Muslims or whomever are free agents; let's get them on the team."
What do the data show?
The largest local Jewish populations live in cities that have been monopolized by Democrat mayors and super-majority Democrat city councils for tens of thousands of consecutive days. In the states with the highest percentages of Jewish residents, numbers 1-7 would vote for Genghis Khan if he had a "D" after his name; it's not until number 8 – Florida – that one finds a purple state.
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The largest local black populations live in cities similar to those of Jews. The states with the highest percentages of black residents are blue or purple states. (Some who see Mississippi and Alabama on this list, for example, will say they're red states, but I've argued there are no more guaranteed red states.)
The states with the highest percentages of Hispanic residents are blue or purple states; again, despite popular opinion, Texas and Florida are not red states, but purple.
The mission statement of the official Jexit organization is to persuade Jews to exit the Democratic Party and join the president's team. Approximately 7 out of 10 Jewish voters identify as Democrat; in the 2016 presidential election, over 70 percent of Jewish voters sided with Hillary Clinton.
The plan of attack
Is there any chance of converting some of our fellow Jewish Americans? I originally thought Speaker Nancy Pelosi's acquiescence to U.S. Reps. Ilhan Omar (D-MN) and Rashida Tlaib (D-MI), and their accompanying anti-Semitism, would at least have given some Jewish Democrats pause. In the wake of Israel's recent barring of entry of Omar and Tlaib, however, my perception is that Democrat Jews support both even more now than before their woe-is-me martyrdom.
The Blexit movement probably has an even smaller ROI than Jexit, given that blacks are even more supportive of Democrats than are Jews. In the 2016 presidential election, 88 percent of black voters were "with her." In what might be cautiously optimistic news for us in 2020, black turnout rate in 2016 was its lowest in two decades. Clearly blacks were less excited about Clinton than they were about President Obama. Black turnout rate in 2012 was a record high for the demographic.
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Two out of every three Hispanic voters supported Clinton in 2016. Watch out, though: polls schmolls, but Hispanics and blacks appear to be warming up to Trump's brand of politics. Projections also show there will be more Hispanic than black eligible voters next year.
Let's not forget young voters, whose turnout rates have been steadily increasing over the last several election cycles. Overall midterm voter turnout reached a modern high in 2018, and Generation Z, Millennials and Generation X accounted for a narrow majority of those voters, outnumbering the Boomer and older generations.
What matters is targeting demographics and sincerely addressing their concerns. Could McDaniel and Parsale tell me an approximate number of Jewish free agents in Florida; or blacks in Philadelphia, a city in a purple state; or Hispanics in El Paso, which is in a state with a historically atrociously low rate of Republican voter turnout? If they couldn't, then they're solely relying on their base voters. In business, dependence on your existing customers is always a risky present and future proposition. The personae non gratae in Democratworld are Republican and Republican-leaning legal immigrants cum citizens, blacks and Jews.
I fully appreciate the skepticism minority voters have had about the national Republican Party, and the virtually non-existent GOP in the Democrat-controlled cities. It's incumbent upon us nationalists to sell to disaffected free agents that they must choose one of two sides: America or the Democratic Party. Political persuasion always must be run like a marketing campaign. There are two approaches: play not to lose – which is standard fare, wishy-washy pre-Trump republicanism – or play to win big, which was exactly the play Obama ran in 2008.
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In every human transaction – especially in politics – someone is buying, and someone is selling. There has never been a better time than right now to prospect those looking for a new team.
GOP, are you listening?
Rich Logis is host of "The Rich Logis Show" at TheRichLogisShow.com, and author of the upcoming book "10 Warning Signs Your Child Is Becoming a Democrat." He can be found on Twitter at @RichLogis.