(CNBC) Google is under fire for a new report that describes one of its contracting firms using deceitful tactics while scanning faces of people for the tech giant’s data arsenal.
New York’s Daily News reported Wednesday that Google contractor Randstand instructed workers to target people, including homeless people, with darker skin by offering $5 gift cards. The report, which cites several sources working on the project, says it is an effort to boost Google’s database for its Pixel 4 smartphone, which uses facial recognition biometrics.
In a statement to CNBC, a company spokesperson acknowledged the research project and called diversity “critical” to the Pixel 4's face unlock feature.
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