(POYNTER) -- After a nearly 40-year run, USA Today and its digital sites are about to undergo a major restructuring that will include building up digital marketing while phasing out the print edition.
The deal for GateHouse’s parent, New Media Investment Group, to acquire Gannett, which owns USA Today, will not close for at least another month. Nothing much will happen — or legally can happen — until then, and don’t look for this to be the new company’s first order of business. Winding print down could take several years.
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But two knowledgeable sources, talking on background, said a move away from USA Today in print is part of the calculations for the new enterprise. It makes a lot of sense, given the print edition’s deteriorating paid circulation and minimal advertising.