(CNBC) -- Ben & Jerry’s said on Tuesday that it will pause all paid advertising on Facebook and Instagram in the U.S. beginning on July 1, joining the ”#StopHateForProfit” campaign.
Last week, a group of six organizations, including the Anti-Defamation League, the National Association for the Advancement of Colored People, Sleeping Giants and Color of Change, called on Facebook advertisers to halt their spending on the social media platform during the month of July. They’re asking large brands “to show they will not support a company that puts profit over safety.”
Patagonia, The North Face, REI, Upwork and others have since said they’ll follow suit.
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