(ZEROHEDGE) – According to STR, Inc, a hotel industry market data firm, 2020 was absolutely the worst year on record for hotels as industrywide profits fell to zero, as the virus pandemic and resulting government-enforced social distancing measures kept travelers at home.
STR's latest report said the U.S. hotel occupancy rate was 44% for the year, down from 66% in 2019. This was the lowest occupancy rate on record. In an earlier STR report, we noted weeks ago that the industry had one billion unsold room nights for the first time, surpassing the record of 786 million in 2009.
Even though S&P Global Ratings warned a few months back that the hotel industry's recovery may not occur until 2023, STR now believes a recovery in occupancy rates back to 2019 levels may not occur until 2024.
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