(FOX BUSINESS) – Uncle Ben’s is back on shelves with a new name for its rice products and packaging after pledging to change its branding that’s been associated with racial stereotypes.
Ben’s Original products are now at retailers nationwide, Mars Food said Wednesday. The new packaging features the company’s name in its signature navy blue lettering with its orange background.
“Ben’s Original is not just a name and packaging change – we believe everyone deserves to feel welcome, heard and have access to nutritious food,” Rafael Narvaez, Global Chief Marketing Officer and R&D Officer at Mars Food, said in a statement, adding: “That’s why we’ve committed to taking actions based on insights from thousands of consumers, as well as our own Associates, that are designed to enhance inclusion and equity in service of our new brand purpose to create meals, experiences and opportunities that offer everyone a seat at the table.”
