(GEN Z CONSERVATIVE) – It was, without a doubt, a devastating year for CNN, shedding nearly 90% of its early 2021 audience in multiple categories. The network averaged 2.7 million viewers from January 4th to the 10th last year after a brief post-election spike, followed by months of plummeting numbers. Last week, the total viewers averaged around 548,000 last week, a staggering drop of over 80%.
The progressive network has had issues retaining viewers during the primetime hours of 8-11 p.m. The cable news station went from 4.2 million total viewers during the first week of 2021 down to just under 705,000 tuning in, a dismal drop off of 83%. CNN also shed 89% of its primetime viewers among the key demo and a whopping 91% of viewers between the ages 18-49, going from a high of 624,000 viewers to a dismal 73,000.
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CNN had its best numbers during the January 6th, 2021, riots at the Capitol, averaging 5.3 million viewers on that day. However, the network failed to crack 1.5 million viewers during the anniversary with special programming, averaging only 743,000 viewers, a decline of over 86% from the previous year. CNN’s January 6th coverage also lost 92% of its viewers among the key demo and 87% of primetime viewers.