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(DAILY WIRE) – Mars, Incorporated just announced a new M&M “spokescandy” who will promote “acceptance and inclusivity” with her presence.
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A 2-minute-long music video titled “I’m Just Gonna Be Me” introduces the brand’s new mascot with a song about overcoming self-doubt. There are no explicit references to sexuality, but the new purple character has long eyelashes typically associated with female M&M characters and is wearing white combat boots.
“Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression. Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature,” Mars, Inc. wrote in a press release.