M&Ms brand debuts new purple ‘spokescandy,’ promises ‘acceptance and inclusivity’

By Around the Web

New purple M&Ms 'spokescandy' (video screenshot)
New purple M&Ms ‘spokescandy’ (video screenshot)

WND is now on Trump’s Truth Social! Follow us @WNDNews

(DAILY WIRE) – Mars, Incorporated just announced a new M&M “spokescandy” who will promote “acceptance and inclusivity” with her presence.

A 2-minute-long music video titled “I’m Just Gonna Be Me” introduces the brand’s new mascot with a song about overcoming self-doubt. There are no explicit references to sexuality, but the new purple character has long eyelashes typically associated with female M&M characters and is wearing white combat boots.

“Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression. Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature,” Mars, Inc. wrote in a press release.

Leave a Comment