Levi's to use AI-generated models to promote 'diversity and sustainability'

(Pixabay)

(ZEROHEDGE) – Levi's is undergoing a word salad of what they characterized as a "digital transformation journey" of diversity, equity, inclusion and sustainability, by partnering with an AI company to use computer-generated fashion models which they will use to "supplement human models," Engadget reports.

Engadget's Will Shanklin also nails what's going on - writing: "Although that sounds noble on the surface, Levi’s is essentially hiring a robot to generate the appearance of diversity while ridding itself of the burden of paying human beings who represent the qualities it wants to be associated with its brand."

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The branding is just as woke, with the clothing designer claiming that the partnership is about "increasing the number and diversity of our models for our products in a sustainable way," adding "We see fashion and technology as both an art and a science, and we’re thrilled to be partnering with Lalaland.ai, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience."

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