(STUDY FINDS) -- Another summer blockbuster season is here, and every major movie studio is hoping they’ll have the hottest film of the year. Unfortunately, not everyone can be a winner — especially when negative early reviews influence movie goers. Even the much-anticipated “Indiana Jones and the Dial of Destiny” faces an uphill battle thanks to multiple unflattering reviews online.
Movie reviews posted by professional critics are usually a fairly accurate predictor of how a movie will fare at the box office, but researchers from the University of California-Davis are surprisingly turning that notion on its head. Their study actually found the exact opposite; bad reviews often predict hits while positive reviews signal a film will flop.
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Earlier studies covering this topic have produced varying results. Some have found good reviews bode well for a film’s box office performance, while others have found negative reviews correlate to box office revenues, and the effect of negative reviews diminishes as time goes on. For this latest project, study authors analyzed both pre-release commentary and opening weekend box office revenues to reach their conclusions. All in all, they believe their work may change how many perceive popular pre-release reviews.