(FOX NEWS) — Bud Light sales continue to plummet and the brand’s latest ad featuring Kansas City Chiefs star Travis Kelce has been branded just another “desperate” attempt to claw back support.
Bud Light parent company Anheuser-Busch has released commercials in recent months to appeal to its lost consumer base, and the 15-second commercial featuring Kelce and other men grunting as they crack open Bud Light cans seemed like the latest effort.
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Transgender activist and influencer Dylan Mulvaney was announced as a Bud Light spokesperson to promote the March Madness basketball tournament in April, which has prompted a months-long boycott of the brand.
