(ODDITY CENTRAL) – Belly button stickers are apparently all the rage in China these days, as a growing number of women are reportedly using them as a way of making their legs appear longer.
There is a curious beauty trend going on in China right now. Young women are paying 5-10 RMB ($0.70 to $1.40) for sheets of temporary tattoos designed to look like belly buttons. The stickers are usually placed a few centimeters above the real navel, which is then concealed with skirts or pants, in order to make the torso seem shorter and the legs, longer. It sounds pretty dumb, but belly button sticker manufacturers are struggling to keep up with demand, and social media platforms like Xiaohongshu are being flooded with video tutorials on how to use the temporary tattoos and clips showing their effects on the wearer.
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“The result is pretty natural, and I think it looks better than my own belly button,” one user commented. “It gave me long legs, just like that.”