(M LIVE) – A Grand Rapids man credited with inventing a breakfast staple, Pop-Tarts, has died at age 96. William “Bill” Post died Feb. 10.
According to his obituary, Post was a Keebler plant manager in Grand Rapids in the early 1960s when he was approached by executives at cereal giant Kellogg’s to create a breakfast food for the toaster.
Post and a team of co-workers then developed the early versions of something he called fruit scones, but which soon became Pop-Tarts. They became an instant hit when test marketed in Cleveland in late 1963.
