(NPR) — “Nothing scares me. Nothing hurts me anymore,” a young YouTuber tells the camera as snowflakes cut across the frame. He is shirtless in a Michigan January, he tells viewers, to make a point about embracing discomfort in order to become a great, powerful man.
The YouTuber, who goes by the handle iamLucid, tells the camera he can stand the below-freezing temperature because he has been taking cold showers every day and, crucially, hasn’t masturbated to pornography in a year.
“That’s the most beta thing you can do. That’s the weakest thing any man can do,” he says.
