Dear friends,
For years it was viciously attacked as “hate speech,” “despicable,” “the worst book ever” and “serving the Antichrist” – even formally condemned by faculty vote at one university, resulting in lawsuits, campus hysteria and national news coverage. Others have insisted it literally transformed their lives for the better, with one conservative leader declaring it “one of the most important books of the last 20 years.”
More recently, top-rated talk-show host and bestselling author Steve Deace even singled out “The Marketing of Evil” as one of “the top ten books every American should be required to read.” On his popular BlazeTV show, Deace explained (starting at 32:37) why he picked “The Marketing of Evil” to be on the list, alongside such celebrated titles as Eric Metaxas’ “Bonhoeffer,” Charles Colson’s “How Now Shall We Live?” and Jonathan Haidt’s “The Righteous Mind,” and even classics like George Orwell’s “Animal Farm” and C.S. Lewis’s “The Screwtape Letters”:
“I read this book,” Deace revealed, “right before I made the transition from sports-talk radio to news-talk radio full-time. And it dramatically changed my tactics – that I needed to be more direct in confronting evil and calling it what it is, and that doing so would therefore require me to be more direct about what is good, and where do we find it. It’s written by David Kupelian, who I think is still managing editor at WorldNetDaily. And it’s called ‘The Marketing of Evil.’ This book is a prophecy of the time in which we live right now.”
Essentially, “The Marketing of Evil” explains why and how so many millions of today’s Americans have come to strongly embrace and defend ideas and behaviors that horrified every previous generation of Americans since its founding.
“Within the space of our lifetime,” notes the introduction, “much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped, and sold to us as though it had great value. By skillfully playing on our deeply felt national values of fairness, generosity, and tolerance, these marketers have persuaded us to embrace as enlightened and noble that which every other generation has regarded as grossly self-destructive – in a word, evil.”
The book has had a storied and tumultuous history, including, for example, becoming the focal point of a national scandal when several openly homosexual professors at Ohio State University brought “sexual harassment” charges against head librarian Scott Savage, a Christian, after he recommended “The Marketing of Evil” as required reading for all incoming freshmen. The gay profs maintained that merely recommending the book constituted an act of “harassment due to sexual orientation.” (Chapter 1 documents, in LGBT marketers’ own words, their brilliant but little-known and astonishingly successful strategies for mainstreaming total sexual/gender anarchy in what was a largely Christian country.) It was truly bizarre, but major media exposure by Sean Hannity, Brit Hume on Fox’s “Special Report,” the New York Post, Human Events and others – plus strong legal pressure from the Alliance Defending Freedom – caused the university to cave and drop the absurd charges.
As a direct consequence of being publicly branded “hate literature” and “homophobic tripe” by the OSU faculty, “The Marketing of Evil” immediately became one of the hottest-selling books in the country.
In any event, I’m pleased to announce that “The Marketing of Evil” is now available in an expanded paperback edition that includes brand-new chapters explaining exactly how today’s truly unprecedented level of insanity, psychosis and evil has been skillfully sold to America.
‘It changed my life!’
On Amazon, the book has garnered over 1,000 rave reviews, most of them five-star … plus a few really nasty one-star reviews describing the book as “horrendous” and “truly despicable” and accusing me personally of being a “Nazi,” “scum” and “social blight.” But the vast majority are much kinder:
- “Opening this book is like turning on the Sun. … Mr. David Kupelian has written a remarkable book that reveals how the American public has been taken down the slippery slope of moral relativism.”
- “I finished ‘The Marketing of Evil’ over a month ago. It absolutely changed my life.”
- “Prepare to see your world with new eyes!”
- “The way Kupelian writes is phenomenal. … Give this book to everyone you know, you’ll thank me.”
- “This book has put a powerful voice to many things that truth-loving people in America have felt in their spirits for a long, long time. … I for one am forever changed.”
Pastors fired up
As a result of such notoriety, both positive and negative, “The Marketing of Evil” eventually lit a fire in a place where it was more welcome – the nation’s churches. From small-town churches and prayer groups to one of America’s largest congregations, Christian leaders and laymen started getting hold of the book, sometimes by the case, to hand out to fellow churchgoers.
The late D. James Kennedy, widely regarded as one of the most influential Presbyterian ministers of the 20th Century, and founder of Coral Ridge Ministries (later renamed D. James Kennedy Ministries) in Fort Lauderdale, Fla., called “The Marketing of Evil” a “powerful new book that I wish every Christian in America could read.” Not only did Kennedy deliver sermons from the pulpit citing “The Marketing of Evil,” he even took the dramatic step of printing 15,000 special-edition softcover copies which he sent to thousands of his supporters.
‘A magician’s secrets’
Despite the ongoing controversy over this book, many prominent conservative and Christian voices have singled out “The Marketing of Evil” as essential reading:
- “David Kupelian is one of the most thought-provoking and iconoclastic writers I know.” – Sean Hannity, host of Fox News’ “Hannity” and “The Sean Hannity Radio Show.” (After Hannity interviewed me on both radio and TV about the book, it shot up into the top 10 bestselling nonfiction books in the country on Amazon.)
- “Like the dazzling disclosures in the final page of a gripping whodunit or the fascinating revelation of a magician’s secrets, ‘The Marketing of Evil’ irresistibly exposes how it was done.” – Rabbi Daniel Lapin, American Alliance of Jews and Christians
- “David Kupelian is one of the very few must-read writers in the 21st Century.” – Dr. Ted Baehr, Chairman of the Christian Film and Television Commission
The big screen
One more quick story: In 2017, “The Marketing of Evil” was featured in the Hollywood movie “I am Michael” starring James Franco and Zachary Quinto.
In this amazing true story, Franco, playing the lead role of high-profile LGBT activist Michael Glatze, is shown reading “The Marketing of Evil” during the pivotal scene in which Glatze publicly renounces his “gay” identification and reveals he wants to live for God. The real-life Glatze, who left the homosexual lifestyle in 2007 and became a happily married Christian pastor, has said reading “The Marketing of Evil” played a significant role in helping him in his dramatic personal journey to God.
As I said at the outset, there is now a new, expanded paperback edition of “The Marketing of Evil.” In the new chapters, I dive into the Biden and Trump eras, shining a bright light on the secret workings of today’s marketers of evil, who figured out how to convince so many Americans that the freest, least racist and most successful multi-ethnic nation in world history is somehow actually a racist hellhole, that Trump is another Hitler, and so on. But even more fundamentally, I explore and document how the Left is so mysteriously able to brainwash huge numbers of people into believing – and acting on – literally anything, no matter how obviously insane, destructive or evil.
Fortunately, once the light goes on, their dark games don’t work out so well. And believe me, we need the light to shine in our country right now, more than ever.
Thank you!
* Get the latest, expanded edition of “The Marketing of Evil” at the WND Superstore now! Also available on Amazon.
While you’re at it, get Kupelian’s widely acclaimed sequel to “The Marketing of Evil,” titled “How Evil Works: Understanding the Overcoming the Destructive Forces That Are Transforming America,” also in paperback. “I couldn’t put it down,” said Sean Hannity, “this is a powerful book.”
* Finally, get the revised and expanded paperback edition of David Kupelian’s most recent bestseller, “The Snapping of the American Mind: Healing a Nation Broken by a Lawless Government and Godless Culture,” available both at the WND Superstore and on Amazon. Dinesh D’Souza calls it “an eye-opening, scary and galvanizing book,” and historian and WallBuilders founder David Barton says, “In an era when our nation’s Judeo-Christian foundation is coming under increasingly open and brutal attack, Kupelian’s powerful and redemptive book couldn’t have come at a better time.”
